Market Intelligence
AllMeans Market Intelligence turns public data into short, practical briefings on demand, competitors and market activity in your sector. It includes Market Pulse, our tracker of SGNIC's monthly total of registered .sg domains, which we read as one indicator of activity in Singapore's domain market, not as a count of businesses or competitors.
Why an SME needs intelligence, not just reports
Large companies have analysts. Most SMEs make marketing and expansion decisions on instinct and whatever a competitor did last month. Much of the information that would sharpen those decisions is public. It is just scattered, noisy and time-consuming to read. We collect it, filter it and turn it into a short briefing you can act on.
What we monitor
- Market Pulse. SGNIC's monthly total of registered .sg domains and its month-on-month change. SGNIC does not break the total down by industry, so we read it as one indicator of activity in Singapore's domain market, not as a count of businesses or competitors in your sector.
- Search demand. How often people search for your products and services, how that changes through the year, and which new questions are appearing.
- Competitor activity. New websites and pages, advertising patterns, pricing pages and social activity from the competitors you name.
- AI visibility. Which businesses AI assistants recommend for your category, and what sources they cite.
What you receive
A monthly briefing of one or two pages: what changed, why it matters to you, and two or three actions we recommend. When something significant happens between briefings, such as a competitor launch or a sharp move in demand, we flag it straight away.
How it connects to our other services
Intelligence feeds the plan. Search-demand findings shape GEO and AI-SEO priorities, competitor patterns shape ad and content plans, and the AI Marketing Agent uses the same data to adjust campaigns.
Limits we are open about
Public data has gaps. Domain registrations are a signal, not a count of companies, and search tools give estimates rather than exact figures. We state the source and the confidence of every number we report.
Use these proposed scope items to prepare a brief. The written quote confirms inclusions, responsibilities and acceptance.
What you receive
A proposed intelligence brief should identify the business question, the public sources used, the date checked and the limits of the available evidence. Outputs can include a source register, a short interpretation, a comparison table and a list of questions for the next decision. Ask for the distinction between an observed fact and an editorial judgement. If a source changes, retain enough context to explain the earlier reading. The deliverable should help your team choose an action or investigate a risk, rather than present a collection of numbers without a reason for using them.
What your team provides
Tell us which decision the research supports, which audience and geography matter, and what evidence would change your mind. Define the period and the units you use: a lead, a business and a domain are different. Share only records your business may use, and name the reviewer who can challenge the interpretation. These inputs keep the brief focused on a practical question.
Approvals and human control
Agree the research question and the source standard before gathering material. A function owner should review interpretations that affect regulated services or public claims. Before publication, check that a quotation or figure is still described in the unit and time period used by its source. An internal planning note should not automatically become a public claim about customers or competitors. If the evidence is incomplete, publish the limitation with the finding or keep it internal until reviewed. Changes to the research question can require a new source search and should be recorded as a scope change.
What needs a separate scope
Public-source research does not supply private customer records, a complete competitor census or a forecast of future revenue. Paid datasets, primary surveys, legal opinions and specialist due diligence require a separate brief. The SGNIC series is a monthly total of registered .sg domains, not a count of companies, leads or industry competitors. Do not infer a keyword-level or industry-level market size from it. If a requested breakdown is unavailable, the report should say so. A visually polished chart cannot remove a source limitation or justify a stronger conclusion than the evidence supports.
How to assess the work
Assess traceability, relevance and decision usefulness. Can another reviewer find the cited source, identify the observation date and understand the boundary between the fact and the interpretation? Did the brief resolve the question or reveal a specific evidence gap? Record follow-up actions and what would trigger an update. Do not describe a rise in domain registrations as increased sales for a particular business. If the research informs a campaign, assess that campaign separately against its own baseline and enquiry definition. A research output can be useful even when its conclusion is that the available evidence is insufficient.
Singapore market context
Public figures on the size of the online market, with their dates and sources.
- 205,780 .sg domains were registered in Singapore as of September 2026. That is 3,085 more than a year earlier (1.5% over the 12 months to September 2026).Source: SGNIC registration statistics · AllMeans Market Pulse dataset · Data updated
Show the figures
| Month | Registered .sg domains |
|---|---|
| 200,125 | |
| 201,735 | |
| 200,554 | |
| 201,132 | |
| 201,765 | |
| 202,633 | |
| 202,981 | |
| 203,096 | |
| 202,905 | |
| 202,758 | |
| 203,000 | |
| 202,695 | |
| 201,642 | |
| 201,454 | |
| 200,957 | |
| 201,314 | |
| 201,434 | |
| 201,855 | |
| 201,971 | |
| 202,440 | |
| 203,421 | |
| 204,217 | |
| 205,306 | |
| 205,780 |
Frequently asked questions
What is Market Pulse?
Market Pulse is our tracker of SGNIC's monthly total of registered .sg domains and how it changes month to month. The total is not broken down by industry, so we use it alongside search and competitor data as one indicator of activity in Singapore's domain market, not as a count of businesses.
Where does your data come from?
From public sources such as domain registration statistics, search-volume tools, competitors' public websites and ad libraries, and the answers AI assistants give to public prompts. We do not use leaked, scraped personal or confidential data.
How often will we get updates?
A written briefing every month, with alerts in between if something significant changes in your market.
Can you cover Malaysia or other markets?
Our core coverage is Singapore. We can add search and competitor monitoring for Malaysia and other Southeast Asian markets on request, and we tell you where the data is thinner.
Is this useful without your other services?
Yes. Some clients use the briefings to guide their own team or another agency. It is most effective when the findings feed straight into campaigns and content.
Tell us where marketing gets stuck
What you sell, who buys it and where your customers look for you. We will get back to you on WhatsApp or by email.